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Readers
of the Printing Edition


The Annual Guides for the Arts is mailed to the homes of full-season ticket-holders and upper-category donors for major performing arts centers, museums, and theatres. Some of the organizations also hand-deliver Guides to their patrons

Demographics of Your Audience
Median Household Income: $137K
Education: College Graduate or Higher (94%)
Gender: Female (52%) Male (48%)
Employment: Professional/Executive (85%)
Average Age: 43
Marital Status: 73% are Married
Readership: 2.8 per Household


Fact:
92% of the upper-category members of various participating art groups
have an annual household income of $100,000 or more.

Fact:
Since all advertising is positioned on right-hand pages,
your ad is granted maximum visibility by the patrons.

Fact:
Guides are most often kept in the home, and are referred to an average of 2 to 3 times
each month over the course of the entire year